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Direct mail marketing is one of the most misunderstood marketing techniques available to small businesses. IT works Read More

Author David Meerman Scott will be discussing specific marketing lessons that the Grateful Dead used to become the most iconic band in history. Check out the replay of this interview to learn the interesting backstory behind the book, and techniques that all writers can use to create interest in their launch Read More

The coming career climate means you may need to change your focus. You need flexibility, broader focus and a degree of financial self-reliance in order to survive the coming years in the job market Read More

A look at five small business case studies presented at TechCrunch's Social Currency CrunchUp that leverages social media to help increase sales & business Read More

Too many entrepreneurs confuse motion with momentum. We all know someone who repeatedly tells us how “busy” they are, when it’s hard to see what they get done. Momentum is moving things forward (mass x velocity). Founders or employees in constant motion, but with no momentum, will kill any startup Read More

If your company is serious about long-term success, you need to pick a strong, focused position and just go for it. Throw all of your energy into being the best at something that your customers care about, and that your competitors will never be able to duplicate Read More

Examining an overlooked opportunity (local markets) and the benefits of being locally known. A tremendous opportunity for web and non-web entrepreneurs and small businesses. Read More

Leadership is a term used by many, but sometimes understood by only a few. Again and again I feel compelled to question ideas about leadership that seem to be based on beliefs, rather than science. In my opinion, there are two groups of people misinterpreting the term leadership, and I call them the "princes" and the "priests". There is a group of people who claim that "leadership is different from management", in the sense that leadership is about inspiration and "giving direction," while management is about execution and "maintaining direction." Read More

The U.S. government offers many resources and programs to help small business owners expand into overseas markets. But, you might be surprised at just how much Uncle Sam has to offer.

For example, did you know the government can help target and facilitate meetings with potential partners and buyers? Or that Uncle Sam provides U.S. exporters with international marketing and promotion opportunities?

Let me introduce you to Export.gov Read More

The recession withstanding, government-backed small business loans account for billions of dollars in lending. Yet many myths and misconceptions exist as to what government-backed business financing is and what it isn’t.

This post explains away some of the myths about government loan and grants for small businesses and also helps build a picture of the available financing for which you might be eligibl Read More