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As a B2B lead data company we take marketing and business contacts databases very seriously and and lay a lot of stress on keeping them in shape, updated and periodically cleansed. Yet, when you put things across in the perspective that Jon Miller did in his recent blog post on the Marketo Blog titled “Unleash Your House Database with Lead Nurturi Read More

Here are some tips on how to write sticky, memorable blog posts Read More

You can't force someone to buy something when they don't need it and yet, just because he/she doesnt need it now, it doesn't mean they may not buy from you when they do need it. Knowing who your prospects are is the easy bit. Knowing when they are ready teady to buy from you and when they are ready to be pitched to is where lead nurturing plays Read More

Information security company SafeNet has developed a data protection encryption and key management security service for retailers still struggling to comply with the Payment Card Industry's Data Security Standard. Read More

McAfee warns that lots of fake Google Code projects have been created by cyber-criminals in order to push malware to unsuspecting users. The projects promote adult videos that prompt users to download malware in the form of fake video codecs. Read More

If you have been in Sales with the same company since several years you have become more an account manager for your regular customers providing you with a steady income. Due to the recession, the outlook for 2009 is grim. You will need revenue from new customers as your existing customers will not bring enough revenue. Read More

Caring for your customers can be a serious competitive advantage. But you cannot claim you put your customers first until you actually do that. The money quote does not get that way without you doing a bit of "show me the money" work. When I talk to business owners about customer conversations, the ones who can claim success, those whose cust Read More

These are challenging economic times calling for prudent marketing decisions. Search industry, business and analyst publications agree: search marketing is recission proof, or at least recession resistant. To make sure your SEO program investment yields effective and efficient marketing results, keep the following tips in mind. Read More

When it comes to sources of business contacts as leads there are a number of different options. They are among the most valuable commodities in business to business sales and marketing and when you're out shopping for them, you'll notice they come in different packages. Pay once for unlimited use - This is the kind of pricing model which needs a o Read More

I expect that the current recession will last through all of 2009 and will accelerate the adoption of virtualization technology. Up until now, virtualization--especially x86 server virtualization--has been pushed forward by the huge hardware and operational savings accrued from app server consolidation. Sadly, the consolidation of whole businesses Read More