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Typically, a company engages a firm when it lacks time or internal resources to accomplish certain tasks. While this reasoning is effective and can deliver results, the most significant value of working with a third party is the opportunity to gain an unbiased perspective and deep subject matter expertise. Read More

Here is the post which described how to facilitate better relations with various publics and what are the essentials to managing information between an organization and its publics. Read More

The point is that the ideas and conversations fly fast and furious online, so you have to be ready to give up your ToDo list and participate where you can deliver the most value, based on what people are engaged with at the time. Read More

Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren't at all: Read More

This post is yet another attempt to help bloggers thinking about blogging for money to get a realistic picture of what is possible. Read More

Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it Read More

After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly ide Read More

New Customer Acquisition in Tough Times 4 Positive Sales Boosting Ideas Read More

Lead lists and business contact data are an integral need of almost every marketer or sales person in some form or the other. Whether you need to build a list of target customers or you simply need to locate one decision maker within your target account along with contact details, here are some sources you should take a look at to find what you ne Read More

Helpful summary of 3 modern online marketing strategies from Scott Fox (me), author of best-selling book, Internet Riches. New marketing approaches include "Product Presence", "Distributed Engagement", and the "Reputation Cloud" - critical info for anyone trying to make more money through online marketing. Read More