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Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name. Read More

In the video below I walk through all the steps you need for setting up your own Facebook ad campaign. Read More

A ridiculously simple 4 step process to building a custom b2b target lead list using ReadyContacts role based business contacts list building solution. Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More

On Friday Google launched 'SearchWiki', a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results. Read More

Not many people are aware of the power of online classified advertisements, both to drive traffic to your web site, and in the case of new web sites, to get them indexed quickly with the search engines. If your not convinced that online classified Advertisements are worth investigating, consider that eBay have recently released an online classifie Read More

Today's age is the age of Internet. Most of the internet surfers prefer to search their required information regarding their products or services through internet. It is the most effective way in boosting the sales for countless businessmen around the world. This shows the importance of Online SEO Marketing. Read More

Lots of organizations go through this analysis. How do you leverage your brand or your customer base to get to the next level, to enter new markets or new technologies--and do it while running your old business. And almost without exception, organizations are run by people who want to protect the old business, not develop the new one. Read More

Your business, solutions and products are constantly being marketed even when you might not intentionally be trying to “make a sale”. Over the next few blogs, we'd like to take some time to comment on current communication trends, as well as suggest efficient communication techniques to enhance and solidify your marketing relationships. Read More

The corner office isn't on board yet. If you've read Burston-Marsteller's latest findings from surveying 200 CEOs about social media, you'll realize that we still have a lot of questions to answer. And whether you're an internal advocate working hard to build a case for social media, or a professional seeking to advise companies on how to use soci Read More