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Tip, Blogging, Rhythm, Blogger, Reader, Consistency Read More

So if you haven't jumped on the social networking bandwagon yet, here are the FIVE simple steps you need to follow to get started. Read More

The event will have a great roster of speakers (see the end of this post for a full list) and I highly recommend you tune in for part of all of it tomorrow if you can. The bigger trend this event fits into, however, is the rise of virtual events as a viable method for learning. I believe there are six big factors driving this current popularity: Read More

A conversation is a dialogue that occurs between two or more people, it involves the continuous flow of information from party A to party B and vice versa. As a company executive, leader, blogger, etc. it is part of your responsibility to make sure that these conversations don't turn into broadcasts. What do I mean by broadcasts? Read More

One of the simplest ways to grow your blog's readership is to leverage other places that you have an online presence. Read More

After the marketing-to-sales process is complete, the two should get together and conduct a debrief about the experience. Whether you won or lost the deal, there is a wealth of information to evaluate for competitive insights that can improve future emarketing efforts. Read More

In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" Read More

As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there's not much any one property or desti Read More

5 simple tips, ranging from content to SEO and hosting tips to help you take your blog to the next level. Read More

Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around. Read More