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Public relations practitioners, like most of their marketing colleagues, are struggling with the new realities posed by the decline of traditional media and the rise of unfamiliar new approaches. The effective use of content marketing will almost certainly replace much of traditional public and media relations. Joe's presentation to the Cinci Read More

This post contains 25 misspelled words, and I bet you can't find any. Ready? Begin proofing! Read More

As long as the websites and the server it is hosted on is PCI compliant, and the compliance is maintained on a regular basis, then it is safe to key in your credit card information and other personal information. Read More

With President-elect Barack Obama set to be sworn in to office on Tuesday, businesses should brace for an uptick in inauguration-related spam and phishing, US-CERT has warned. The agency said in an advisory that it has received reports of new junk mail campaigns and phishing sites related to the inauguration. Read More

Sports enthusiasts are often avid collectors of memorabilia, and some of the most highly valued sports collectibles are the uniforms and equipment worn or used by athletes in actual games. At sports collectibles shows and special fan events, fans can even get these items signed by the athletes who wore them, which adds significantly to their value Read More

Businesses worldwide are under attack from a highly infectious computer worm that has infected almost 9 million PCs, according to antivirus company F-Secure. Read More

This paper demonstrates six specific ways storage virtualization can help solve many of the most common issues IT organizations deal with regarding cost control, management and use of existing resources. In each case, it demonstrates how organizations can use the technology to resolve the issue and create a more adaptive, flexible service-based in Read More

Lead lists and marketing databases are a data snapshot of this constantly evolving scenario. Roles and responsibilities change, people change, company structures chanage, company strategy and direction change and all this means your target prospect can change. It's an unavoidable fact with B2B lead data which needs to be considered constantly. Read More

It's not a secret that there are many different communications styles. Sometimes I'm tempted to think that they are as many as the people on the planet. It's such a wonder that we connect at all. What gets us on the same page are usually the rituals within communities. We build communities with each other and within other entities - like social Read More

Despite the challenges and concerns brought on by this season of economic slowdown, many small businesses are actually discovering that they are remaining competitive and even seeing unprecedented sales as 2008 draws to a close. What distinguishes these survivors from the rest? How can you maximize your profits this year? Read More