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Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years. But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate Read More

Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com. About half of workers cited social responsibility as the top reason their companies should help thos Read More

Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a Read More

Generating education leads in universities and colleges is a specialized space and yet there are several technology and non technology based organizations that sell into the higher education verticals. While selling into educational organizations as with most other verticals, having the right decision maker for your offering plays a big role in ho Read More

Lately I've noticed more and more affiliate marketers getting onto twitter. There's been a real buzz about it actually in many internet marketing circles - almost like it's the latest 'new' thing (I guess it is relatively new). The unfortunate thing is that the model I'm seeing some internet marketers use on Twitter is quite spammy. Some have spa Read More

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Lately I've been pondering the part that social media plays in my blogging business. This post is an attempt to make some sense of it. I'd value your thoughts in comments to help me take these half thought through ideas to something more concrete. Those who have been following me for a while know that I not only spend a lot of time on my blogs b Read More

Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics. Read More

The goal of an SEO campaign is to achieve high rankings for keywords that will expose the site to its target market and help create new business. However, some web sites are easier for an SEO to work with than others. I've listed some scenarios that may have you scratching your head as how to best proceed. If you've ever had a client fall into t Read More

Before you start reading this, take a quick look at something very important: your own blog. What do you see when you glance at the Categories list? If you're anything like most bloggers, it will include categories which: * You used a couple of years ago but don't use any more * Have only one or two posts in * Have names that aren Read More