BizSugar.com › User › ruth › Voted

Public relations is the hot potato of the marketing budget. Chief Financial Officers hate it, while salespeople and business development executives love it. The truth is the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an Read More

"Ummmmm, hi, I’m Ben Lang, I’m working on MySchoolHelp, which is a platform where students can find and share notes from their high school.” That was the opening line of my first pitch in front of investors. As challenging as the process may have been, I can certainly say that it was one of the mos Read More

This is a good blog post about how focusing too much on short term costs can be detrimental in the long run. Read More

Looking to crush it on LinkedIn? Follow these 10 tips to own your profile and connect with more professionals on LinkedIn. Read More

A website that gets customers to come back often can be a powerful tool to retain customers, build your brand, and sell more of your products or services. Read More

Teaching is great for your business. By teaching, you become an authority on the given subject in the eyes of your students. Your students will see you as the person who has all the answers and in the future if they need help, they'll know who to contact. Your students are all potential customers a Read More

Over the years, I've noticed 10 tactics that smaller firms can use to cut employment-related and other costs without cutting employees. Read More

Nothing in life is guaranteed but as Benjamin Franklin famously said: "By failing to prepare, you are preparing to fail." By doing some preparation before you start your business you can prepare to succeed instead. Here are 10 things you can do BEFORE you start your business.

Read More

There’s generally more to do in a business than hours in the day. That’s as true for the small business owner as it is for the front-line staff. Read More

Much of marketing is customer service. Positioning your customer service in eCommerce is no exception. It may look different than it does when operating a physical storefront, but it can make the difference between a good conversion rate and a great one. Read More