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This is a light-hearted post with a serious message. When it comes to copywriting, it doesn't pay to follow the crowd. Take the time to be unique... Read More

Can you describe what your business does in 30 seconds or less? Craft an interesting and concise elevator pitch and give your sales and networking efforts an extra boost. Read More

To say things straight that the various factors of search engine optimization are grouped into two, On Page and Off Page search engine factors. On Page SEO factors are those that are the internal aspects of your webpage or blog and you will be having the full control to make your web page or blog S Read More

Next time you are in a marketing meeting stop for a moment and listen to the conversation around you. Who’s the focus? Who are you using to draft informed decisions? Unfortunately, it is usually ourselves and our own likes and dislikes. Read More

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. I’m often approached by people with a “million dollar idea,” but I haven’t seen anyone pay that for one yet. Read More

If you Google “entrepreneur” you get a lot of mindless cliches like “Think Big!” For me, being an “entrepreneur” doesn’t mean starting the next “Faceook”. Or even starting any business at all. It means finding the challenges you have in your ife, and determining creative ways to overcome those chal Read More

I started thinking about whether or not I was getting the most out of my banking relationship. Have you asked yourself this question? If not, what can you do about it? Read More

Talk to any business expert and they'll tell you that customer service is one of the most important things to consider when starting up. Unfortunately, it's also something that many businesses get horribly wrong. Read More

I can get away with telling Todd Schnick he’s out of his mind because he’s my partner and my friend. (…and the fact is, sometimes I really do think he’s nuts.) He’s also, as Anthony Iaanorino has said, “wicked smart.” Read More

Despite the developments in technology and other sales tools, success usually comes down to how proactive you are in selling. All too many sales people use tools and silver bullets to mask their reactive approach; they just can’t mask their results. Read More