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If social media really is the new word of mouth advertising, then it’s easy to see why it so darn valuable. It has always been the aspiration of businesses to get their customers to talk about them to others. Social media now makes this very doable. Creating content that people want to share isn’t Read More

These are three core concepts to remember in any business conversation. This article based on a portion of Michael Schultz address at Babson College early April 2011. Read More

With the launch of YouTube Live, YouTube looks to expand their 43% share of the online video world. Does video factor into your online marketing strategies? Read More

There comes a time when every entrepreneur needs more sales so they automatically turn to advertising. I'm not against advertising, but most businesses approach it like throwing darts while blindfolded. While advertising is a form of marketing, it's almost the most expensive and least effective. Read More

How to Create and Implement an Effective Mobile Website Strategy for Your Business. Here is a strategic mobile road-map that your business can use to access the mobile marketplace. Read More

Using social media to engage with potential and current customers is all you hear about anymore. Doing it properly is not that hard—really! Just follow these five common-sense guidelines, and you can turn your social media networks into sales channels.
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Here's a creative business idea. If you want to get into a craft-type business that is a little bit different - why not let your customers design their own items?

That is what GemKitty did, and you've probably seen this concept used by CafePress. People like products customized specifically fo Read More

First, the good news: more small business owners say they are planning to hire over the next six months. Now, the not-so-good news: those same small business owners also say they are now more concerned about their cash flow than before the recession began. Read More

Sometimes I hear from frustrated entrepreneurs that their new sales manager isn't getting enough done fast enough. They expect too much, too soon. Read More

Every entrepreneur wishes that he could predict whether his idea could be the “next big thing,” before he spent his life savings and years of energy on it. Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and Read More