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How to Create a Client Appreciation Event. Client appreciation events can be a valuable part of your business. You must have an incredible, jaw dropping, arousing and emotional WOW EXPERIENCE if you want clients to refer to you. client appreciation events are not referral events, they are events to Read More

People love the idea of blogging, but often can't put in the time to make it a success. 7 questions to ask yourself before starting a blog. Read More

Your small business can learn a lot about marketing from the colorful characters of AMC’s Mad Men. Read More

In a recent post Google Takes a Bite of the Apple a comparison is made between the payment system subscription pricing model of Apple iTunes at a 30% fee and Google’s announcement of its One Pass at a 10% fee on the Android platform. The difference in the fee structure is attributed to the built in Read More

A list put together by David Siteman Garland of innovative digital publishers (blogging, video blogging, online magazines, news sites, newsletters, web shows, and more). Read More

For survival, the objective of every business should be to bring in revenues which exceed their costs. Even non-profits have to do this to cover overhead costs, unless they rely totally on donations. Yet I continue to see business plans, or even talk to founders, and can’t find the specifics of the Read More

Understanding the top issues that your customers are experiencing is key to business success. Armed with this knowledge, you can improve your products or services or launch new ones to meet customers’ needs. Here are a few ways to get closer to your customers and, as a result, make marketing much e Read More

Being a solopreneur can be a tough road, especially when you are responsible for running an entire business. Managing all the roles by yourself can be overwhelming. But there are solo business owners everywhere making it work. So last week I asked -

As a solopreneur, you are required to wear Read More

The minute expertise became an online commodity, the Internet was suddenly awash with experts. But many Internet users have learned the hard way that not everyone is who they say they are. So how do you choose the experts from the actors? Consider these ten tips. Read More

Results are great, but they are the end of the process, and can only serve as lessons for the next cycle if results were short. Leveraging and managing leading indicators allow you to get ahead of the curve and drive results. Read More