BizSugar.com › User › ruth › Voted

It is December 2001 and I am wearing out my throat begging for money, again!

No, I am not on the streets panhandling, rather my first start-up, Zento, has just lost it’s “guaranteed” second round funding as well as my best-friend and co-founder. And we are days away from letting the last 35 staf Read More

Every employee from the executive team down the line can be a conductor or narrator for your brand. Each one has the ability to impact the lives of your customers, and each can help you achieve a new level of word-of-mouth marketing. Read more in this post! Read More

It probably won't surprise you when I say that customers are the most important aspect of every business. Thus, it is not surprising that any business--of any Read More

Achieving success is really a very simple thing. It’s a three piece puzzle:

1) You need to be smarter than the competition.
2) You need to work absurdly hard for a really long time.
3) You need some dumb luck. Read More

Are your relationships trapped on-line and off-profit? Think about building influential relationships that translate into business. Read More

In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and process Read More

The KISS (Keep it Short and Simple) principle is an easy way to make your marketing materials more effective. The KISS principle is also known as the plain Read More

Having a process that everyone adheres to and executes is what make professionals champions, be they in sports or sales. Having structure and metrics to drive success actually makes execution simpler. Read More

Clarity is power

Those people who know exactly what they what to achieve, are at a distinct advantage to those who do not know.
Yet today we observe that many people
• Do not have clear goals
• Do not have detailed written plans.

Hazy, unclear or divergent goals are the primary cause Read More

A blog is an asset to any business. A blog is used to generate revenue by drawing readers in to becoming customers. But a blog can also be a saleable item in its own right. If it is successful and is in a position to be applicable to a business in the same space as the content of that blog, perhaps Read More