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New cloud applications are being introduced on regular basis. There are plenty of alternatives for small business owners to choose. Here are some suggestions. Read More

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. Let’s take them down one by one. Read More

With the year almost over, it is time to look back and consider the highlights and lowlights of 2010. It was an interesting year. Read More

FLASHBACK: 1950s. More doctors smoke Camels than any other brand.

The Present: Is your Marketing message sound? Beneficial? Productive?

Is it time for change in your way of thinking? Read More

Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see Read More

What makes what you need seem impossible are constraints; obstacles that make what you need difficult to achieve. Read this and rethink your plan. Read More

Direct referrals from customers can be awesome and effective marketing strategy for most of businesses. These provide much lower obtainment cost than what customers acquired from the traditional marketing efforts but with higher rate on conversion. Read More

From a sales point of view, it's easy to understand that Value Is A Mystery, after all the only side of value that we know is what we can do, our products, services, capabilities, reputation, and so forth. But until we know how our customer define value, it's a mystery to us. Sure we can approximat Read More

Starting your business is the beginning of an ongoing adventure. Perhaps the one truly great truth about small business ownership or entrepreneurship is that the effort never ends. For this reason, the roundup below is appropriate both for newer entrepreneurs and for small business owners who have Read More

Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More