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In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More

Want to read some of the best small business articles from the past week? Check out my small business article round up for the week ending December 17th. Read More

You need surrogates to sell on your behalf. And you need them well trained and well armed if you are to sell your solution and the change it brings. Read More

Here are 5 Christmas advertising Ideas for Small Businesses you can use. Considering that Christmas is almost here, it might be a little hard for you to pull all these off. I apologize for posting late. But I encourage you to pick just one of these ideas and put it into practice...

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You probably don’t have the brand of Oprah, nor the resources to start your very own television network, but what you can do, right now, is to create a brand network. A network that, similar to Oprah’s, will play your message, 24 hours a day. That is the opportunity available to you through social Read More

Knowledge is power. Ideas are the currency of change. Successful entrepreneurs never stop learning. A start up business and small to mid-sized growth company can both, and often times do, suffer from common barriers to growth – misguided thoughts and a lack of information.

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The Big Book of Social Media Case Studies isn't just packed with great social media case studies, it's an IDEA book. I'm reading it. You should be, too.

I didn’t always know Bob – we met in a roundabout way, which is just about always the case for me. I don’t know about you, but indirect routes Read More

What’s important when it comes to evaluating your online visibility? Making sure your locals can find you first! Starting with local search results can help bridge the gap to being found by folks all over the country in the near future. Here are our top ten things that should be on your local visib Read More

“Loyalty” is a hot business buzzword right now. If you want to get and keep loyal customers as we move into 2011, you need to know the top trends in loyalty marketing. Loyalty 360—The Loyalty Marketer’s Association recently released its top loyalty marketing trends for 2011 in Incentive Magazine. H Read More

With 2010 coming to a close, it goes without saying that it has been a tremendous year for social media.

Facebook and Twitter have both enjoyed explosive growth, a growing number of companies have attracted venture capital, and spending on social media marketing is expected to jump.

As we loo Read More