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Interesting book excerpt from 'Lateral Approach to Taking Charge: Simple Principles for New Bosses on Building Authority and Partnerships' by Ho Wing Sit and Ling Bundgaard, 2010. Read More

Your small business relies on a professional and consistent look and feel. But how do you achieve this when you don’t have the resources to have an in-house marketing design team? Print design, Web design and advertising copy – all of this can be quite complicated. Outsourced designers are a great Read More

The older and wiser I get, the more I start to create and follow my own principles. Like a Jiminy Cricket on my shoulder, they pop up when the occasion arises. As a young and eager person, I'd say yes to almost anything, but now, as an older filmmaker and businessman, I have to force myself to say Read More

I seems every time I write a post about the sales process, I get comments that it is not reasonable to force sales people to use the sales process.  They Read More

The recent changes by Twitter are great for users as well as those who wish to run online campaigns on this social media platform. These changes make it easier to navigate through the site as well as find potential customers. Twitter has even given us the opportunity to view videos within the new l... Read More

Being an online entrepreneur definitely has its advantages but you also have to be careful where you are lurking. Some marketers are just out to cause problems sending the latest malware and trying to hack into computers. Read More

When planning to start any small business you need a plan and some internet business ideas. The internet is a great resource for business ideas and a great way to sell your products. In addition to the internet using social media platforms such as Facebook, Twitter, Youtube etc will help get your i... Read More

When wine lovers are asked to do a blind test, result shows that the $10 wine from America they’d normally ignore actually tastes better than a $150 Dom Pérignon. So why people still going after that overpriced bottle? Simple. Society makes it look good, it must therefore taste good. Read More

These are slides from the Focus Interactive All Things Small and Medium Business that includes the slide deck and link to the recording. The security points, trends and tips are also conveyed through some funny pictures from awkwardfamilyphotos.com in the presentation and slide deck. Read More

Savvy book authors are integrating online marketing, social media and technology like book trailers into their marketing and PR efforts. Making publishing more social just makes sense. Read More