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Marketing is a complex blend of art and science, and if you talk with anyone in the profession today, they’ll tell you it’s only getting more so. Audience fragmentation, new media form factors, the rise of social media, etc. is making life more complex, not simpler for CMO’s.

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A review of LessAccounting.com and Xero.com comparing which product is better for the accounting needs of creative entrepreneurs. Read More

Do you think your product is superior, but your competitors seem to get more customers and market share than you? This article quotes the management thought leader, Peter Drucker, and gives some practical advice on how to change those results. But you better be ready to face some reality! Read More

While social media marketing is no longer in its infancy, for many companies it’s still in its growing stages – and there’s nothing wrong with that. However, if you’ve already successfully created your social strategy and have been immersed in it for some time, it’s a good idea to look at taking yo Read More

Looking for ways to connect your email marketing, SEO, and social media efforts? Alicia Magda shares some tips.
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In good economic times it sometimes seems hard to make a mistake. We no longer live in those times! Good planning and proper implementation of plans is always important, but a challenging economic environment can both disclose unique opportunities and expose critical flaws. Read More

Here is a dynamic list of the top 100 small business bloggers on Twitter. This list ranks each small business blogger by their number of followers. Read More

The last thing that we want to do is kill our social media plan before it really even begins, but many people do and once that happens it can be difficult to bounce back from or even come back at all. So here are a few ways to make sure our social media plans don’t get caught in this situation. Read More

Discover how you can easily become an expert in your field and what to do next. Thanks to my 5 tips you will be able to quickly establish yourself as a leading figure in your area BUT my post also includes 4 tips on what to do once your peers perceive you as one. Read More

You should take customer feedback more seriously. Here are some suggestions on how to get feedback from your customers, enabling you to serve them better. Read More