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When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Here are some ways your company can avoid joining the dark side of social media marketing. Read More

Social Media is a great vehicle to drive relevant traffic and build links. Like a good infomercial, it gets people's interest. SEO is about attracting those who are already interested. The difference between the two is huge. Learn about the common mistakes a lot of businesses make in this area...en Read More

Did you know that subscribers to an email newsletter typically buy 34% more than non-subscribers? Here are some examples that you can use to create a weekly email newsletter for your clients. Read More

One of the most challenging aspects about business ownership is the sense of isolation that come from "going it alone", and, if not managed carefully, it can become all consuming. Here are some tips for managing the trials and tribulations of working alone and being your own boss. Read More

The Business Blog is an opportunity to SELL Yourself. So why do so many lack an effective sales-pitch?

It is THE most overlooked component of business-blogging and the BEST way to screw yourself out of the next client! Read More

Is it enough to simply have a job, an office or organization to work in, and get a get a cheque and the end of the week? Not anymore. A workplace however large or small has to be driven by efficiency and achievement that manifests itself in the form of tangible results for the organization... Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Every company which has marketing and sales departments has at some point, witnessed the famous – sales and marketing fight and blame game – more commonly known as the sales and marketing mis-alignment. Read More

Everybody knows the Trump brand; this is one family who definitely knows how to do the right things in the right way to create the most efficient, well oiled and successful business! I did some digging on Ivanka Trump, Donald Trump’s daughter. Read More

Facebook advertising: Important facts you should know to maximize the efficiency of your ads and get as many Likes for as little money as possible. Read More