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There has been lots written about social media becoming an addiction for people – and indeed there are plenty of guides, videos and tests that support this. But the same can be just as true for companies both large and small, where an addiction or over-obsession with social media becomes more and m Read More

Social media, popular Web-based technologies that let people socially interact with one another online, has changed the way small businesses communicate with customers and market products and services. Read More

If you really want to succeed in this business you need to have a plan. You need to sit down with a pen and paper and work out your goals. Turn your hopes and dreams into targets with dates attached to them. Read More

While it is tempting to hold onto current job while you are starting a small business; it may prove to be quite challenging. In this post we have highlighted many of the challenges you will face when working at your job and starting a business at the same time. Read More

Performics recently released its 2010 Search Engine Results Page Insights Study, conducted by ROI Research, and the findings reveal that valuable content is key to catching clicks from online shoppers. The study indicates consumers research products online, but they prefer organic answers to their Read More

The best salesperson isn’t one who wins a contest. The best salesperson is the one who wins by creating a situation where they win without a contest. Read More

According to the National Small Business Association, nearly one third of small business owners have cited lack of available capital as one of their most significant challenges. Clearly, lack of access to capital continues to be an ongoing problem.

“80% of small business owners reported being i Read More

Let’s start by clarifying that there is no such thing as an “ultimate guide” to marketing. In-truth, marketing is an ever evolving, and essentially limitless business function. Despite this, there are some universal marketing principles and creative approaches that can help any small business owne Read More

Find out exactly how your company can benefit from building strategic partnerships with other businesses. Read More

As I re-read the title of this post, it somehow seems a little odd to be reminding sales people that sales is about people. We are in a people to people business, our job is to connect with people effectively. Read More