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After having to lay off some of her employees (after assuring them she wouldn't), CEO Gini Dietrich faced months of not knowing whether or not she'd be able to make payroll. Today, her company Arment Dietrich is one of the most respected and trusted companies in their industry, and times are good. Read More

In order to get outstanding results in your business, it’s important to be practical, stay focused and avoid distractions. In this post, I take a look at a very common type of distraction that affects business owners: the opportunities in your business! Read More

Yet why is it that so many of us are using the video format when we should rely on the audio format?

These are the factors you should consider when you decide between creating a video or audio podcast Read More

37signals' tools are very popular choices, but I also received several responses from startups that started with Basecamp, but made the decision to switch to something else. So in this list I’ll share three less-commonly used tools that different startups have chosen to use to collaborate. Read More

If you have a website for your business, the major search engine directories of Google, Yahoo and Bing are a must.This article covers what they are, how they work, how to list your small business and the immediate benefits you can expect from listing your small business with these online directorie Read More

“Going it alone” in business doesn’t have to be about “going it alone”. During the first few years of being a start-up, perhaps more than any other time in your working life, you actually need someone to turn to for advice, guidance, and support – you need a mentor.

Here are some tips Read More

One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles. Read More

Are you listening to, or shouting at, your customers online? If the latter, it’s time to stop, especially if you’re trying to incorporate social media.So if you’ve been “shouting” at your customers, it’s time to stop, especially if you’re trying to incorporate social media into your marketing strat Read More

Enjot this HPSugartone entry from Barney Austen. Project management can be seen as a really unexciting topic restricted to IT and engineering. Project management is highly relevant for services businesses however and their is learning that can be taken from it. Grab a coffee and read how project ma Read More

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More