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When it comes to building something lasting, engagement is half the battle. What to do with those numbers becomes a thinking exercise and a matter for traditional marketing concepts Read More

What does attitude have to do with how you work? Everything. I figure it is like this, if you hate what you are doing your customers, employees, and associates are all going to know it. It comes across even if.. Read More

Sales people are great at “reacting.” The customer puts a hurdle in front of us, we know how to respond. The competitor does something, we know what to do. Our management asks us to do something, we immediately (well OK–almost immediately) jump on it Read More

Are you still relying on consumers to search for and find your website? That's a dangerous game, and one you will lose over the long term.

How about your employees. How do you communicate with them? Do you rely on e-mails or an intranet site to get key messages across to them? I hope not.

The world has left the building...Your consumers and your employees are mobile now and they ain't coming back to find out what is happening on your website.

This post is all about getting out from behind your brand and letting it fly, wirelessly, to your customers, to your channels, and to your employees.

It's all about goin' mobile, because, like it or not, your most important constituents already are Read More

If a potential client looked for you online what would they find? Embarrassing Facebook pictures, a negative article written about your business from the local paper, a website that hasn’t been updated since it launched, or nothing at all? Of course, no one wants to fess up to any of those answers, but a lot of people fall into these categories Read More

This post is intended to help you create and maintain a strong online presence so when someone Googles your name, you appear to walk the social media talk. If done right, you could become a successful personal brand but please note that our philosophy on personal branding is to leverage it for community building NOT to turn into a narcisisst that likes to tute his/her own horn 24/7 on social networks. We have a lot of those already. So let’s get start Read More

A project manager is alot like the human brain operating the body.The project manager must be totally aware of what is happening in the project body and to know when there is a problem so it can get sorted Read More

Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities Read More

Among the millions and millions of web site pages out there, one kind of page is often wasted space just begging for some marketing think. And no I’m not talking about the About Us page, but it might be close second Read More

Is it wrong to take advantage of your competitors who want to know nothing about SEO by simply implementing a solid search engine optimization strategy of your own? Read More