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How do you thing is it bad to make money on the internet? Today thousands if not millions of people are doing it and probably you have had some success Read More

Here's a great example of how a content marketing campaign that engages prospective customers and encourages them to take action on your behalf Read More

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey Read More

Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades, not days, weeks, or months, and has built the only site that has ever had the cha .. Read More

The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers Read More

JC Hewitt explores the cost of prospect attention in this Part II of the Attention is Expensive series Read More

I recently attended a bio-energy seminar at the 20th Annual PNWER Summit in Calgary. The seminar was informative showcasing innovative companies, new technologies and covering topics such as growth strategies and market demand for biomass energy. What I found most interesting was a common problem faced by all emerging alternative energy companies Read More

A network can make such an impact on your business that you have to be educated on the topic. Check out this great post for some basics and sources for more information on networking for small businesses: http://bit.ly/94U9Pl Read More

Metrics are a powerful tool. Define what to track early in your business cycle and keep reviewing them Read More