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SMB email marketers are seeing results from incorporating more video and social media into campaigns; 64% have boosted conversion rates using video email. Read More

The arguments are well rehearsed about whether the big banks are doing enough to support the mainstay of the economy by lending to small and medium-sized enterprises (SMEs). Indeed last week, this column considered whether the state-backed Royal Bank of Scotland (RBS) is doing enough Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More

Analyzing your wins and your losses together can build a powerful set of lessons that informs your future actions and behaviors. Take stock of these lessons learned, and make no excuses Read More

A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill

Don’t ever forget how easy it is to get lost in our own brilliance and lose site of the real objective. Read More

There is a movement afoot in American Little League Baseball. No more keeping score. Playing for fun in an atmosphere where everyone is declared 'winner."

It is a concept I have decided to take on in regards to my business articles and Social Media. Read my posts to enjoy them, but please, no more votes!

I'm looking forward to participating in a non-competitive environment! Read More

If you are going to succeed in sales, you are going to have to sell inside your own organization. This means you need to do your homework, just like you would to sell outside Read More

Sometimes you miss achieving the outcomes that you need to advance your opportunity with your dream client. If you need a do-over, ask for a do-over. Don’t go without what you need to win or to succeed Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More