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Plenty of new B2C and B2B blogs are launched every day and the sheer volume of content makes standing out increasingly difficult. My personal experience as a B2B Marketing pro, is that blogs can be one of the most effective ways create connections with prospects and customers through useful content. However, that content will go unnoticed unless you promote it. To that end, here are 12 tips for marketing a new blog Read More

Getting customer feedback may be scary at first but is is vital for marketing success. Without feedback it is really difficult to improve as no matter what you think you will always be a little subjective. After all it is personal as it is your business. To make this area less scary and personal,try asking yourself these two questions Read More

Money is at the heart of every business, and understanding money (how to raise it, account for it, and manage it) is critical to business success Read More

Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers Read More

Fake applications are approved and millions of dollars in contracts go to companies already deemed ineligible for the program, the General Accounting Office reports Read More

I was working with a group of sales people earlier this week. The big complaint was the number of prospects who were on vacation. Everyone is entitled to a vacation. In fact they should be required to take one. A break might have your prospect come back with a fresh outlook that could open the door for you!

That does not mean you can sit back and take time off. It means you need to focus on something productive… something that can long term results. I’ll share two ideas Read More

Selling inside can be every bit as difficult as selling outside. You need to manage your internal team so that you can build a deal-winning strategy free from the constraints that might otherwise cost you your dream client Read More

What do you want to achieve through social media marketing? Here are 5 realistic goals you can strive for a successful social media campaign. Read More

Why you should be using press releases as part of your marketing strategy and a quick cheat sheet on how to get it done Read More

Can something as simple as leaders setting clear expectations improve results? You be the judge after reading about these 8 firms Read More