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For about 40 years, companies have been making efforts to go green. Here are my first five tips (out of ten) for going green in business. Some of these have been around, but others may be totally new to you. This is my first contribution to BizSugar, so I'm testing the waters with this article Read More

Is it possible to support learning and development in your business AND save money? Yes, once you have a planned strategy and proper systems. Here are 3 steps Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More

Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords when I rank high organically for these terms?”. In order to help answer this question, below are four reasons to include brand and trademark keywords in your paid search campaign Read More

If we do not built a strong foundation, then the structure on which it stands, will not stand the test of time. It takes time to set up a business, that time varying depending on the type, size, shape and location. So what needs to be in place, for the business to stand the test of time Read More

The National Federation of Independent Business has put together this video about concerns raised over the new healthcare reform legislation. The reform remains controversial with small business organizations who insist it will be costly and prevent both growth and creation of new jobs. However, supporters insist many small businesses will be exempt from the healthcare mandate and that it will eventually make healthcare less expensive for all business. What do you think. We'd love to hear from the community on this. Leave your comments below Read More

Why you need to adapt your social media communication to reach your international audiences, and a few insights into cultural differences on the main social media platforms Read More

The next two weeks will be busy ones for fans of Subway, and it's famous $5 Footlongs(tm). Enter the Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their race cars, in the pool... Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

The Small Business and Entrepreneurship Council opposes a proposed health care bill that could be voted on in the U.S. House as early as Sunday. The group says the bill will not help small businesses with the high cost of health insurance but will add regulations making it difficult for them to create jobs not to mention survive and grow. The council expresses its concerns in this open letter to Read More