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Website owners must optimise their websites to increase the amount of traffic. With increased traffic, website owners have more opportunities to increase sales, subscribers or awareness through the visiting community. Applications are available to facilitate the optimisation process. Read More

Most times, you don’t know if you are doing a good
job with the project at hand unless someone tells
you. The same goes if the result was a bad one- in
this case, you get a negative review and sometimes
it can be extreme. As a business, your customers
determine whether you make sales or you go Read More

I get that infographics look cool and they can be funny and I know a decent amount of creative went into building the infographic and they can be packed with tons shareable statistics… Read More

Some investors seem to focus wholly on the strengths of your management team, or your sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great succe Read More

Oh, affiliate marketing videos! There certainly is no lack of you online. However, not all videos are created equal. Neither are all of them worthy of a serious marketer's time. Some promise you overnight riches (if you buy their tool or training course, of course), others plainly lack “meat on the Read More

Customer engagement is a very different matter online than it is offline. Customer engagement offline has been defined as “turning on a prospect to a Read More

The Content Creation Curation is a visual representation of the week that was in Social Media.

I use Pinterest as a repository for all the articles I find to be extremely valuable to the social media user seeking success Online. Read More

When you think about social media sites to incorporate into your B2B social media marketing strategy you probably immediately think of Facebook, Twitter, Google+, and LinkedIn. But what about YouTube? YouTube may be most commonly known as a place to watch funny videos of cats or babies or new music Read More

Every website is under constant pressure to produce. Even well-established businesses have monthly/quarterly/annual quotas they are supposed to meet in terms of visitor growth, qualified leads, sales and so forth. And while I can understand the fear that grips the heart of every site owner and mark Read More

You’ve made the decision to go for it and reach out to the press for a magazine feature.

You’ve broken your goal down and you know the exact steps you need to take to make this dream of your’s a reality.

One of those steps just so happens to be creating a press kit. Read More