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The Connected Generation consumer demands not just a presence on social media networks but a willingness and ability to build relationships and deliver business products. Read More

We all know what having an email list can do to a business both online and offline. Take for instance, if you’re doing any form of business offline and you have the contacts of your customers, you will agree with … Continue reading → Read More

The accuracy of web analytics tools gives the likes of me great concern.Why do they report different numbers, why? Which analytics tools is most accurate? Read More

Learn how to make better business (and life) decisions with Decisive, the third book from the Heath brothers. Read More

When content marketing works you've replaced interruption with integration, heavy sales pitches for education and one-time customers with lifelong partners... Read More

As you’ll already be aware, employees who are unhappy can start to lose motivation, which has a negative impact on productivity levels. If you want to sustain a successful business, then it makes a lot of sense to concentrate on keeping employees happy. Read More

Hindsight is 20/20 with sales data. It’s easier to see the patterns around your wins and losses as you look to the past. However, it can be less obvious how you should use your sales data for future inventory purchases.
In particular, there are four key areas where your sales data can inform bette Read More

Search engine optimisation (SEO) might seem daunting to a small business – after all, the internet is a big place. However, the area you operate in might not be, which is what makes local search such an important consideration when creating your small business website. Check out these four easy ste Read More

Twitter Cards are form of meta tag, similar to the Google Authorship Tag, that allows us to embed media into our Tweets. Why do we need Facebook? Read More

In episode #22 we’re visited by Ms. Ileane Smith of Basic Blog Tips to chat about basic blogging tips and how a simple mistake led to a thriving multi-author blog. Read More