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The Spark Kit by Danielle LaPorte will help you learn how to market and brand like a rock star and light a spark that will grow into a blaze of success. Read More

How do you get your designer (whether in-house, outsourced or a freelancer) to create the best designs for your campaigns? Here's the information you need to give them upfront. Read More

Regardless of whether the person truly believes what they are saying or not the TRUTH is that Insurance most definitely is a waste of money if you allow it to be. Read More

Discover 7 Social Networking Cross-Marketing Tips For Hotels. Use your Social Networks to the fullest to reach out to your targeted market. Read More

Used correctly LinkedIn can be a powerhouse for lead generation, this article highlights some of the best ways to generate more Linkedin leads. Read More

Many of you have planned out a stellar holiday strategy to generate awesome sales but I'm here to pitch the case for NOT offering holiday discounts. Read More

It never fails. Whenever I do one of my rather unique presentations on franchise ownership (like the one I just did in New York City), I get asked this question;

“Joel, what’s the hottest franchise?”

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Recently, I’ve started adding even more to my Dropbox use with the following addons that help extend its usefulness. Read More

For my purposes as an insurance agent and content marketer Social Capital is the intangible currency of the Internet. And because social capital is intangible it is especially hard to place a ROI (or return on investment) that is acceptable to most corporate stiffs. Read More

Cold-calling is usually the most challenging part of the selling process. If it were easy, everyone would do it. Once you’ve accepted it, you can use it to your advantage. Read More