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Definition of "purple passion": With an intensity of emotion. Learn how to passionately market, not advertise, your creative small business. Read More

Robert Gignac is the author of the International best-seller "Rich is a State of Mind." He lives in Mississauga, Ontario.
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Franchising offers lots of advantages that most other business types don't. Let's look at some of them... First off, it's always nicer if you can go into a business of your own with someone else. In the case of a franchise business, the franchisor...the company that came up with the... Read More

In my usual, unusual way, this post was written for all the people that will (at one time in their lives) attend a franchise show. Lots of walking...and some good food, too! Read More

This is a weekly video recorded from the Networking Education Presentation I give to my BNI Chapter every Wednesday. Wednesday’s topic was Deliver Value First. Read More

OK, so you might understand Facebook. Of all the social networks Facebook is by far the most well-known, I mean there is a movie about Facebook so it must be legit, right? Seriously, EVERYONE has at least has heard of Facebook. I’m not trying to be a social media elitist at all, but Facebook is Read More

Some people have said that while in these tough economic times, they have experienced the guilt of surviving. Is this real? And have you or do you know of anyone who has experienced this? Read More

Many marketers have misinterpreted the meaning of content marketing and their efforts are wasted on techniques and methods that simply don't work. Read More

Having owned and managed IridiumGroup for 17 years, I thought I’d share a compendium of best practices for procuring a marketing or creative partner. Sure, I’m an agency-side professional sharing opinions on how to review and purchase the services of an agency, but when you get right down to it, wh Read More

I work for and with small business owner's every single day. I know the constant cost benefit analysis associated with every decision. Business insurance is not one size fits all. Find your greatest needs and address those first then work your way into additional coverages necessary for future grow Read More