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Business owners want tangible results from their social media efforts and marketer’s jobs rely on getting results.

‘Delighting customers’ is just one destination on the social media journey.

In this post for mention, I outline the five stages on the social media map. Read More

Learn how to create content that is relevant to your prospects and customers and will inspire more traffic and sales. Read More

Small companies often have a hard time competing with larger businesses. These four tips can help you in making a small business feels like a big business. Read More

Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . . Read More

You’ve just finished a killer presentation; probably the best use of powerpoint the world has ever seen. Very classy, no stock 2-tone backgrounds. The bee’s knees. Top of the line. Something that’s sure to motivate your remote employees who have been feeling the strain of working from home. The lig Read More

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as software migrates to the cloud, Google Sheets has emerged as a worthy opponent.
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In Episode 178 of the Content Marketing Podcast, we’re taking a look at Social Media Examiner's 2016 State of Social Media Marketing Report and sharing some key insights from this year's study. Read More

One of the myths I often hear as an advisor to many entrepreneurs is that their lifestyle would somehow be better if they could more easily find other people’s money to build their startup. They don’t realize that according to statistics, more than 90 percent of satisfied entrepreneurs use bootstra Read More

Quick question: What’s your marketing budget?

If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth. Read More

Keep in mind that you don’t have to prove a market if you are developing a business plan for internal use, but you DO have to do that, and a lot more explaining, if your business plan is going to be used to support an investment proposal or application for a business loan. Read More