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Your marketing needs you. If you are not passionate about the good your business does, it’s going to be hard to drum up the energy. Look at your marketing – really examine it. Does it look like you? Does it sound like you? Does it answer the questions that you get in real life? Read More

What is social promotion? How can you get better at social promotion? Do people really think social promotion actually works? Are people staying on the internet for too long?! What's wrong with just living lyfe IRL, amirite? Just kidding, you guys; I'm being silly. I'm trying to show you how social Read More

Google+ is new, hot and is taking over all social networking sites leaving them behind. Even after the Google+ project is still under invite mode, the infant attracted over 20 million unique visitors in just 3 weeks all over the world. Read More

An interview with Ryan Evans, founder of Bite Size PR, about how he built his hybrid product and service idea. Read More

Of course you want subscribers to open and read your email newsletters. Everyone wants that. But what you want even more is for them to take action, right?

When you’re looking for ways to increase the number of responses your emails get, there are three things you should try… Read More

In this guest post from Aussie Sire, he shows people how comments are an integral and important part of their blogging strategy. Read More

If you consider yourself to be an aspiring entrepreneur, then you should also add another title: amateur accountant. One of the first steps of new business creation and start-up is to figure out how much money it will take to turn your idea into an actual, operating business entity. Read More

The purpose for this exercise is to ascertain whether using something as basic as a social network merits a price that people would even consider paying. How much should such a course go for? Should it be priced at $47 US per hour? $100? Read More

Most people who shop online don't often do so in a single sitting. Some shoppers like to casually insert items in their carts, think about things a little bit and then make their actual purchase later.

The problem with this shopping behavior is that unless customers login or have an account Read More

Building a sales forecast can be as simple as you want it to be and does not necessarily require an accounting degree (or construction materials), particularly when your business is small (although an experienced accountant can certainly help refine and streamline the process). Below are some tips Read More