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Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytic Read More

They say 9 out of 10 people daydream in meetings. The figure is bandied about the Internet a fair bit, and it’s not hard to imagine it’s true. It’s natural that the mind wanders when presented with information that doesn’t directly affect us – or simply when meetings are long enough. Read More

Quick question: What’s your marketing budget?

If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth. Read More

Keep in mind that you don’t have to prove a market if you are developing a business plan for internal use, but you DO have to do that, and a lot more explaining, if your business plan is going to be used to support an investment proposal or application for a business loan. Read More

Less than half of small business owners opt to take any time off work at all. Yet even those bold enough to get out of the office every so often grab an average of just five days’ vacation per year. Believe it or not, that inability to switch off is hurting your business — not helping. Read More

Over 25 years ago, Michael E. Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most a Read More