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If you are using online channels to promote your business, then you should probably know about the "vanity metrics". These are the numbers that do not represent the true value of your business. But how will you know which states are 'vanity metrics'? Read More

Having an education based marketing philosophy will enable you to reach the full 67% of potential customers, not just the 3% who're actively looking for you Read More

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Read More

This week has been a wonderful one for me as a person and as an online entrepreneur. Some amazing things did happen, first I got feature as the Nigerian blogger of the week on Make Money Online dot-com popularly known as MMO...which is managed and run by Adesoji Adegbulu. Read More

This is a selection of apps, broken up into specific categories which can all be used to increase your productivity in all areas of your life. Read More

Science fiction captures the imaginations of millions of people every year. The Star Wars franchise is no stranger to this, as they have been capturing millions of imaginations for over 4 decades. While the storyline and characters bring you into the story and keep you coming back for more, it woul Read More

You know that panicked feeling you get when you go to reach for your cell phone—and can’t find it anywhere? (Until you realize it’s in your other hand…) You just might have nomophobia: the fear of being away from your cell phone. Coined as a part of a 2010 study on cell phone addiction, the word is Read More

Team members should collaborate. Many people mistake communication for collaboration. Communication is only about message transfer and collaboration is about working with others to do a certain task. Collaboration happens when students finish their project on time or a fire brigade turns out the fi Read More

Putting things into writing has become a common practice in this day and age of crooks and manipulators that are out to get you. Here are the 5 reasons for making sure that everything is set in stone. Read More

The celebration of Christmas is full of innovative ideas. Not all innovation has to be an invention or product. Innovation can be an idea or a series of ideas. The very concept of Christmas, I think, is a genius innovation. It’s a marketer’s dream, wrapped up as a sentimental holiday celebration. H Read More