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It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. Read More

What’s the benefit of building thought leadership? You might ask.

An industry thought leader has too many followers. They follow him because they expect him to analyze the trends in the industry, reveal its secrets and list down the best practices. Read More

Statistics show that the situation concerning abandoned carts in e-commerce has not changed for 10 years and there is a huge potential for increasing sales here. Very often, the reasons why people do not complete a purchase are very simple and it is possible to avoid this problem by improving some Read More

You must have heard the old saying, the more email subscribers you have, the better will you feel. It’s thus time to offer people a new deal and get them sign up. Read More

Entrepreneurship is a lifestyle of efficiency and effectiveness. Successful entrepreneurs always look for the right solutions to minimize loss of time, money and energy. Thankfully, there are handful of smartphone apps that are tailor-made to help in streamlining the hectic routine of a busy entrep Read More

So you’ve whittled your supplier list down to some final your preferred HR software providers, the products fit your requirements, so how do you choose? Here are some key questions to ask, to help make that important decision. Read More

Shopping cart abandonment is a frequent customer behavior and a widespread e-commerce problem online.

There is nothing different about it and almost 69 percent of all e-commerce visitors abandon their shopping carts for some reason or the other. That means nearly every ecommerce site is plagued Read More

Optimizing Social Login would result in reduced bounce rates and a higher conversion. Check out the article to some key steps to optimize it. Read More

These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Here are six tools that can harness the power of two platforms as one and improve business Read More

Today there’s a focus on recycling, repurposing and the importance of “green” approaches (PDF) for health and well-being in the workplace. Going green also appeals to your customers. So how can you make your office stylish, fun and eco-friendly? Read More