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Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features.

Did you know that 900 million people use Facebook Messenger every mon Read More

Where many businesses mess up when it comes to their social media plan is that they believe its success is strictly dependent on the number of posts (i.e., Tweets, status updates, “live chats,” etc.). The reality is, without a proper social media strategy, even the best tweets & other social media Read More

If you’re not putting out relevant content in relevant places, you don’t exist.

As a business owner, you’ve likely already started taking action on Gary Vaynerchuk’s warning by investing a little bit of time and money into content marketing.

But the problem is, so have all your ecommerce comp Read More

Dropshipping has a very specific use case, and its own online communities, guides, and books. Some people become dropshipping experts, and for many, dropshipping isn’t just a business model—it’s a lifestyle choice.
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The rapid rises and falls of social networks, new developments in the tech industry and the growing importance of new devices all influence marketing trends. That’s why all marketers who want to stay relevant need to keep a close eye on these online marketing trends and take to heart those which di Read More

With the help of a real-life case study, we examine why you shouldn't buy an email marketing list. Then we look at three ways you can grow your email marketing list and sell to targeted individuals. Read More

The SEC has approved new plans for a revolutionary type of loan facilitated by both crowdfunding and traditional funds. Mark Rockefeller, CEO of StreetShares, of Reston, Virginia, feels the result should benefit small businesses owned by veterans by making financing easier to obtain. Read More

A powerful call-to-action (CTA) is essential to almost any piece of online sales and marketing material. No matter how compelling your copy is or how enticing your offers are, if you don’t get your visitors to take action – whether it’s signing up to your list, getting in touch or making a purchase Read More

How do you turn one-time buyers into lifelong customers?

It all comes down to customer delight. Here are 18 ideas to do this cheap and effectively. Read More

Let‘s face it: choosing whether or not you hug your haters isn‘t about you knowing how to do so, it‘s about whether doing so aligns with the values of your business. Read More