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This article from Fast Company talks about how technology professionals can become involved in reselling software and makes suggestions about the kinds of long term service agreements with customers that can make a business like this profitable. Read More

Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

Find out why leaders fail from the Harvard Business Review Read More

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

Overview of MarketingSherpa report. Specific details from the important chapter on forms, subject lines, etc. Read More

Terrific advice and reminders about doing email right. And links to powerful research/data. Read More

In the film 'Enter The Dragon' Bruce Lee demonstrated the 'art of fighting without fighting' in which he shrewdly avoided a conflict by not allowing it to happen in the first place. The same idea could be relevant for small businesses who rely on customer service. Read More

You've heard of Twitter, Facebook and of course Bizsugar, but do you think of your email newsletters as social media opportunities? Here's ten ways to turn your email into a social-sharing hub. Read More