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Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

It takes more than a good idea to start a business — or to win a contest for business plans. Read More

The long-term success of any company depends heavily upon the quality and loyalty of its people. Yet, when times are tough, employers often lay off employees to reduce costs, which has a direct effect on customer satisfaction and loyalty. Read More

The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More

Have you ever considered the idea that a business is like a parent and employees like its children? Think about it...

Employers must nurture and supervise their business and employees just like parents must do with their children. The "family unit" thrives on strong direction, fair but ... Read More

Nick McCormick's management tips podcast is a "must bookmark" resource for any manager. Read More

By now you're probably aware of the great Facebook vanity username (or vanity URL) gold rush that takes place this Saturday (pssst: It's actually late Friday. Don't miss it by 24 hours) . If not, this screenshot explains it in a nutshell. Check out the whole post! Read More

If you are thinking of starting your own business and want to get funding from venture capitalists or angel investors, there are some important things to think about, to increase your chances of success. Read More

The meetings and conference business has taken hits from the economy and Joe Biden telling everyone he wants his family to stay off airplanes. But, much like the overall economy, the business is slowly turning around, or at least slowing its decline. So this is a good time to take a moment to consider the conference business in general. What could Read More

Choosing a phone number for your business may seem like another one of the many tedious steps standing in the way of you and your dreams. Your phone number, much like your business name and website URL, are calling cards that will most likely stay with your business indefinitely. Although not a deal breaker, an easy to remember phone number is o Read More