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By daring to become an early adopter. Social networking in particular is one realm into which many businesses were loath to venture a few years ago, but its appeal for marketing—especially in a sour economy—is undeniable. Read More

Arjun Dev Arora, Founder of ReTargeter, joins host Anita Campbell and co-host Brent Leary, to share strategies to increase your businesses sales, bolster your brand - and bring your customers right back to you. Read More

The reports of diving revenues and continued economic downturn have many businesses rethinking any visions of growth projections. The hot phrase these days is, “flat is the new up.” And that may indeed be your most prudent short-term strategy — focus on ways that allow you to hang on and retain the business you currently enjoy rather than flitter Read More

There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like "revisionist history" to account for the fact that we realize the truth may be quite a bit grayer than those histor Read More

This post is the final part of a four-part series on credit card reform. In the three previous posts, I discussed the possible affect of the credit card reform bill that was passed by the US Senate earlier this month. The bottom line for consumers and small businesses is that this new legislation will probably not have the desired affect its suppo Read More

Assess what makes your company profitable, and who makes it happen. Read More

Success in entrepreneurship, or in any field of endeavor, entails the willingness to learn, to fail, and learn from that failure. It also requires unwavering commitment to succeed. Because owning and managing your business is never easy. In this, I'd like to adhere more to what Mahatma Gandhi, India's famous non-violent political and spiritual lea Read More

The best hires are those eager to become part of something greater than themselves, says Cliff Schorer. Read More

With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There's a myth that once you publish something, that all who matter will see it. That's simply not true. Read More

A recent report listed the happiest nations in the world. Guess what? The US didn't even make it into the top ten. So much for the American dream. Why are we so unhappy? Let's start by looking at the origin of the word. Happy is derived from the Icelandic word happ, meaning luck or chance. Is happiness then, by its very definition, elusive due Read More