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The question that plagues many small businesses today is, "How to Use Twitter to Drive Business". The key is to use Twitter in a creative way that fulfills the following objectives, and by using a Twitter strategy called the F.A.V.E model... Read More

When it comes to books that hold plenty of priceless wisdom for owners of growing businesses, "Ready, Blame, Fire!: Myths and Misses in Marketing," by Ira Blumenthal, stands out. Here are the 10 most common myths among marketing strategists that Blumenthal, who has assisted many leading brands, dispels in his book. Read More

Are you guilty of any of these? Read More

SAP is almost synonymous with enterprise software and ERP solutions and if you are a marketer or sales person selling into accounts which run SAP then you would know within each of these organizations lies a little sub organization of those hired to work on SAP. Read More

The success of local currency is sketchy and anecdotal at best. As someone who grew up near the Canadian border and lived in a 'multi-currency' economy, I get that there are incentives when the values differ, but I'm not sure anyone needs another layer of complexity in the financial realm these days. What's your take on local currency? Read More

Don't put anything off, if you want something done for your business, get it done right now. Read More

Advice on protecting your interests by negotiating with creditors. Read More

Not ready to talk to voicemail during a sales call? This is a pretty funny extreme case of being completely unprepared to leave a message. Read More

Is your ego getting in the way of making you a better salesperson? Dave Kahle discusses why having your own "style" might be holding you and your organization back. Read More

A solicitation letter I received.....they lost me at hello. Read More