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It is important for online marketers to have people following their online activities. The more followers they have, the better. Now the question is “How do I get people to follow me?” or “How do I make people to follow me?”. Read More

Employees need to feel motivated to an extent beyond what skills they provide the company. Here are 10 ways to do just that. Read More

When a franchisor changes it's contract terms-existing franchisees may have issues with the changes. But, what if the changes are for the good of the team? What if the changes end up being great? Read More

PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online and on television can be invaluable to your overall business image. Read More

Yesterday I spent sometime looking around online at our local businesses. Many local businesses in Crystal Lake are small to mid sized businesses, and most family owned/operated. Most of these businesses stay afloat by getting business from local residents. Is that enough anymore in this economy? I Read More

The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan. Read More

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Read More

Regardless of how you feel about a customer’s behavior, you should always go above and beyond in satisfying their demands. Read More

During my close to two years on twitter, I have built solid relationships and been able to convert followers into business partners and valued friends both inside and outside of the entertainment industry. This article sums up what I have seen and how I have approached the use of twitter as a... Read More

In Part I of this series we showed how you can improve your search visibility by setting up titles, descriptions and other options for pages. Now we’ll examine how the structure of your website can also be a factor. Read More