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This led me to think about their business model and how smart it is to have a ‘signature’ product, one offer that is extremely appealing and easy to say yes to. One product that you promote more than anything else.

You’ve probably heard that if you give people too many choices they get overwhelm Read More

This post gives you a few reasons why you should be using Google webmaster tools as part of your website management. It also gives you some pointers in getting started with Google Webmaster Tools. Read More

Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

If you're ready to make the investment in a usability study, what do you have to do to make sure you get the data you need? Read More

Small business websites are essential to success. Small businesses succeed by being in as many minds as possible. So, you need to be in as many places as possible. The easiest way to do that is by having a business website. Here are 3 reasons you should setup your business website today. Read More

You also need to know how to talk to their emotions which is literally impossible to do with geek speak. So, if you’re an English enthusiast that wants to write a blog, you might need to keep in mind all of the fancy writing skills you picked up at school are going to hurt you more than they’re goi Read More

Cast off the idea that success in social media can happen for you tomorrow!

It can’t.

Even if you “Go Viral” it won’t. Read More

Without good customer service, it doesn’t really matter what you’re selling. Here’s why. Customer service is, by definition, customer: a person or organization that buys goods or services from a store or business, and service: the action of helping or doing work for someone. So essentially, it is Read More

A stunning percentage of small businesses don't measure their marketing programs. This downloadable guide will help you with some simple ways to start measuring (and improving) your online marketing programs. Read More

Finding qualified sales reps is a challenge, finding the right salespeople for your small business is an even bigger one. Here are 5 strategies to help you succeed with advice by Kelley Robertson. Read More