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Everyday we are inundated with email. Some of it is imperative for keeping your small business afloat, other messages may be personal, and the rest may be junk. But before hitting the send button, you’ll want to make sure your email etiquette is in check. Here's what you need to know. Read More

A direct sales business has benefits beyond meeting new people and generating your own income. As a home-based company, your direct sales business also offers tax deductions that you could not normally take. Read More

B2B marketers using marketing automation often use the term integrated marketing. But until now, few have included productive offline channels in the mix. Read More

As consumers, the Baby Boomer generation has been a force to be reckoned with since they first hit the scene. Now that many of them are grandparents, their importance to U.S. small businesses hasn’t diminished. In fact, if you’re not marketing to grandparents, your small business is missing out on Read More

You crave innovation, but your employees may dread it. Here's how to help them overcome their fears of the unknown. Read More

Team building in a virtual team is difficult; but it is not impossible. Here are four key steps for successful team building in a virtual office. Read More

For survival, the objective of every business should be to bring in revenues which exceed their costs. Even non-profits have to do this to cover overhead costs, unless they rely totally on donations. Yet I continue to see business plans, or even talk to founders, and can’t find the specifics of the Read More

There’s no magic bullet to become the next viral Internet video, but you’re guaranteed not to get there if you don’t lay the proper groundwork. Follow these 7 tips to maximize the reach of your video marketing. Read More

In today’s world of savvy, well informed, consumers the company that illustrates value best is going to be much more likely to get the sale. Learn how to show value and illustrate why your clients should buy from you over your competitors. Read More

As a nonprofit, Dreams4Kids is continually skimming the edge of “just enough.” This means they’re sometimes shorthanded, without someone available to get the email out as often as they planned.

Instead of scrapping their email campaign altogether, they adjusted their dream. See how they're doing Read More