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A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that will Read More

By Caron Beesley. If you are starting an online business, conducting email marketing, or interacting with your customers via your website, then you need to be aware of and adhere to online privacy policies. The thing about online privacy policies is that they differ from business to business and mu Read More

Unless you’ve been living in a bomb-shelter (and if you do live in a bomb shelter you probably wouldn’t be reading this anyway which makes this scenario even more unlikely) you’ve heard somewhere, from someone that the Internet is a pretty big deal. Read More

Do you feel like your customers are turning away from you? Are you struggling to establish a marketing relationship with potential clients? Learn some great promotional strategies from Marie Forleo to keep your business going! Read More

One of the most important skills that any serious internet marketer must master is market research techniques. Amateur marketers create or promote products that they think would sell well, without having any actual concrete proof that it should be profitable. Read More

I can’t tell you how many potential clients I talk to who want instant pudding. That is to say, they want to get on Facebook and Twitter, and overnight have 10,000 new sales. It just doesn’t work that way. Read More

Ok, so you've gotten your social media effort up and running. You've built your expectations, you have a plan for what you want to accomplish; you have the basics down.

Take it to the next level by providing social media deals. What type of deals should you be offereing on social media? We've g Read More

If you're in business with a partner, you need to make plans for the end of that partnership before it happens. Whether it's because of death or disability, moving on to a new business, retirement, or any other reason to leave, a buy-sell agreement will dictate how that decision is made. Read More

What food or beverage do you think of when you hear the word, "Aroma?" Think about it for a minute. Now, which franchise segment is really, really popular among first-time franchise seekers? Find out about the "Aroma," and the "Segment," in this franchise blog post. Read More

In the corporate world, and for many consumer electronics brands, blogging has also become an essential component of a social media strategy – and with good reason. If you’re not already blogging for your company, here are five great reasons to log on and get started. Read More