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A few weeks ago I got a voice mail message from a representative at Profile Magazine. He said that Profile Magazine was interested in writing a feature article about Brick Marketing and that the first step was a 10-15 minute preliminary interview to learn a little bit more about me and the company. Read More

Whenever you do an online marketing campaign for your business, instead of sending people to your Home page, it is a good idea to send them to a specific page that's directly related to the campaign. That page is known as a "landing page" and it's best practice to keep its content simple and includ Read More

With so many new startups, agencies, and internet businesses emerging recently, it can be difficult for your company to stand out in the crowd. What sets you apart from the next company? Why would a business want to work with you over someone else? Your website can have all the descriptive content Read More

If you're like many of the marketers I know, then your first reaction is one of personal offense when one of your email subscribers opts out of your list. Criticism can be tough, but it also presents a valuable learning opportunity. The attached article shares some ways to analyze opt-out data to i Read More

Tax planning and effective compliance is a year long process. Here are some useful tips on how to make tax season more bearable Read More

How many women entrepreneurs have there been in the history of the business world? Thousands and thousands of them; these are women who invested money and time to make money. Some failed, some succeeded. With so many candidates to choose from, it was tough narrowing it down to only 10 successful w Read More

Social media are seen as trustworthy in emerging markets. But, this does not suggest businesses to rely too much on them. Read More

Ian Michels discusses how to use analytics to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals. Read More

What if you opened a Facebook store and nobody came? That’s the situation some major retailers are facing, reports Bloomberg. It’s a big change from a year ago, when Facebook stores were being touted as a threat to dominant shopping sites such as eBay and Amazon.com.
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The new Facebook Timeline layout for Pages doesn't go live across the board until March 30, but some have decided not to wait. Check out these 5 brands that are already rocking the new layout. Read More