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Small businesses and bloggers are missing enormous opportunities that can be easily accessed by created geographically targeted Twitter accounts + blog content. Read More

“I do not think Silicon Valley is racist,” says entrepreneur Stephan Adams. This is a head-scratching statement for anyone who watched Sunday’s CNN program " Black in America," which broadcast that less than one percent of all technology startups are launched by African Americans. Read More

What You Will Learn:

- How to go about selecting a business school
- What questions to ask yourself and the school
- How the MBA admissions process is structured
- What you can do to stand out from the crowd
- How you should structure your complete application
- GMAT testing taking tips fro Read More

Companies of all sizes make the mistake of focusing too much on their product and not enough on their audience. As a marketer, we are supposed to be getting out of bed every day to solve a customer’s pain with our products, not create new pains. Read More

Have you ever worked on something, but you weren’t giving your task your full attention? Later you had to go back and fix things?

This is perhaps a very common way of working and it has happened to me and you several times during our lives.

However, let me propose another way of working. Inst Read More

If your business is starting to show signs of a financial struggle, chances are you either forgot about or didn’t know of the hidden costs of running a business. Read More

Your business is growing up and is probably more resilient than you think. Is it time to stop babying it? Read More

What are your small business’s plans for the holiday season? Will you be giving customers gifts, exchanging gifts with your staff or celebrating with a party at your office or store? The 2011 American Express OPEN Small Business Holiday Monitor surveyed entrepreneurs about their plans for gift-givi Read More

With a gazillion blogs out there all shouting to be heard, how can your teensy weensy blog rise above the cacophony? Your blog content needs to capture your reader’s attention and hold it Heck, I need a blog to cover. Read More

Email marketers are the authors of a very particular story: the story of their email's deliverability. This post lays out the important decisions you must make to ensure your message reaches the inbox and doesn't get filtered as spam.

Choose your own adventure for better email delivery. Read More