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Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.

What's a smaller marketer to do to keep pace in the social space? Here's some help.


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Many franchise chains are offering new incentives including slashed or even zero franchise fees if you sign up now. Is this a chance for would-be business owners to save on startup-costs -- or a sign of trouble in the franchise industry? Read More

If you own a business or manage your company's content then it's important to have a plan of attack before hitting the social media airwaves. Here are three tasks to check off your list before launching your online content marketing plan. Read More

You may think it is a little early to start thinking about employee gifts right now, but you would be surprised! Once fall approaches, time has a tendency to fly by. For that reason, it’s never too soon to start thinking about what you are going to do this year to thank your loyal employees. Read More

If You Write Sales Letter Copy For Your Site Or Have It Written For You What You See In This Copywriting Critique Could Very Well Save You From The Embarrassment That Comes With Having Few or No Sales Of What You're Offering Read More

Some methods you can use to promote your small business, especially if you utilize the Internet to your advantage. Read More

By Joel Libava. Due diligence, the research part of buying a franchise, includes several different things, but there's one thing that you can’t afford to miss. You need to find out if the franchise concepts you’re investigating have a robust online footprint. It’s not that difficult to do. Here’s h Read More

I had the pleasure of being in the company of a man, who has been in business for himself for over 30 years.  And during those 30 years, he’s run his business entirely from his home office.  No brick and mortar, a modest social media and web presence but 2500 square foot home office attached… Read More

No two companies have the exact same buying cycle. An enterprise software company might have a buying cycle of 9+ months, while they average buying cycle for a site that sells dog food might only be 4 days. It’s usually dependent on the complexity of your product and the cost of your product (coupl Read More

FreeAgent is an online accounting software which is specifically designed for small business owners and freelancers. Some of its features include invoice creation, expenses management and payment tracking. If you find that FreeAgent doesn´t fully meet your needs, there are other solid alternatives Read More