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David Daniels provides truths about email, social media and how to leverage these marketing tools in the customer lifecycle. Read More

It's September of 2012 and everyone under the sun wants to flex their political muscles and share with the world their thoughts about the upcoming election. Here's a thought, build your own platform and share your message. You'll find that the integrity of your message is that much stronger when yo Read More

Google Adwords is one of the most popular online marketing platforms that is provided by Google and even though Adwords is a paid marketing platform, it has proved worthy enough to be tried and implemented. Adwords is a pay per click online advertising methods where you need to pay only for the cli Read More

Here at Spark Hire, we want to help companies utilize the power of online video to find the best candidates. We get a lot of questions from readers about best practices for using online video in the hiring process. These posts will address the questions about how to find your next superstar employe Read More

Startups ask me “How much money should I ask for?” The simple answer is the absolute minimum amount you need to make your plan work. Some entrepreneurs try to start with a huge number, hoping they can negotiate and close on a smaller one, while others understate their requirements, in hopes of gett Read More

Smartphones, apps, and other technology, have improved the ease of shopping for customers, while benefiting businesses by building loyalty and increasing sales. Read More

A lot of site owners have asked me how they can learn SEO. There seems to be so many different sources of information out there, and for every level of expertise, that it’s hard to know where to start if you’ve never done any SEO before. Here are 4 (albeit of the many) ways that you can learn SEO f Read More

Networking is a great way to get other people talking about your business. When people talk, you win! Read More

Updating Twitter once a day, or ten times a day doesn't make a difference.

These micro, tactical decisions might help a little. You might get one more click, or one more follower.

But it's not going to move the needle from unprofitable to profitable.

Success in social media hinges on your Read More

The Best Use of Mobile Marketing - An Interview With Jed Alpert. Learn from Jed Alpert on what businesses need to know about using mobile marketing. Read More