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This video from businessbuffet.com looks at how to manage small business cash flow to be sure you always have sufficient money to meet your expenses. The video also explains the importance of a cash flow forecast to identify poorly performing and costly assets and to be sure that you have sufficient money on hand to meet bills and afford equipment Read More

Author and marketer Seth Godin and entrepreneur Richard Branson talk about recession marketing strategies. Though both of these guys certainly market and help operate much bigger companies now, both started small and the advice Branson gives is no different for a small business than it would be for an aerospace empire. Even during tough times, Bra Read More

In the world of search engine optimization (SEO), there are 2 definitions for the sanctions that can be placed on your site by a search engine. The first is a penalty, and the second is a filter. Each one has different causes and remedies, but if you've dropped out of the first few pages of results then there are SEO issues that need to be addres Read More

Dreams and Goals are both very important. Many goals in life, start out as just a dream. It switches when you create steps to actually achieve it. Steps to achieving Goals Read More

Jackie Huba, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce, corrects 3 common misconceptions about social media's role with generating word-of-mouth. Read More

Online marketing can be an effective marketing technique not just for companies with online business but for those with brick and mortar establishments as well. There are currently billions of internet users around the world and many of these now use the internet as their primary source of information. In the last few years, readership of print m Read More

Not knowing how to sell your products or services online puts you on the "slippery slope" to failure. Here are 7 things you could be doing right now that will give your online business the boost it needs. Read More

Moving into international markets has paid off for under-floor heating systems manufacturer and supplier Warmup plc, but taking time and effort to understand each market has been critical says international director Howard Flood, in a new case study on small business marketing website Marketing Donut. Read More

Small businesses are famously agile and attuned to the wants and needs of their customers. But as they begin to grow, or as market conditions begin to change, staying on top of customer requirements can be a tricky feat. If relationships become too tenuous, an aggressive competitor will prey on those weaknesses and poach “at risk” customers. Read More

Michael Dell, founder of Dell Computers, gives small business advice in this interesting interview. Though Dell is now a giant corporation, Michael Dell started as a small business person with an investment of only $1000. Among the gems in the interview are Dell's advice that small businesses avoid looking for perfection instead experimenting oft Read More