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With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reac Read More

Twitter is now a publicly traded company (as of earlier today), but many small business owners and entrepreneurs still use it for marketing and networking. Will the interest from Wall Street have an impact on how they use it? Certainly, investors will demand profitability. That will require more ad Read More

Developing a social media strategy, following through on the execution, and being consistent in how you present your company, will go a long way toward increasing your brand visibility and reinforcing it in the minds of prospective customers and existing customers. Read More

It seems like every article you read about professional branding features the same big players: LinkedIn, Google+, Twitter, Facebook and your own blog. Those are valuable for personal branding, true. But a multitude of social networks and tools exist. Read More

These 7 productivity tips for social media users can help make your job easier -- every single day. What's your favorite? Read More

With the growth in content marketing comes a growth in the number of people stealing content to use online. Keep your business out of hot water with these 6 guidelines. Read More

Blogging started out as a hobby for many writers. In fact, the word “blog” comes from “weblog,” a sort of e-version of a Captain’s Log minus threats from alien critters. It wasn’t until businesses realized the value of professional blogging Read More

Laurel says boring titles don’t sell anything. She shows us a few tricks to get some sizzle into those words. Rule #1: Your title should state the outcome or the benefit that customers will receive. Read More

The big difference for those that have successful businesses is their EXECUTION of the good ideas.
And how do you do that?
You start selling your ideas and see if they have value. Read More

Why make silly mistakes when you can avoid them. Here are three that can be eliminated with a touch of empathy and simplicity. Read More