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Seth Godin may have come up with the ultimate training manual for customers of businesses large and small. It's only one post long and can result in customers who are either the most pleasant to deal with or those who we all dread for whom nothing is ever right. The secret, Seth says, is that the ones you get depend upon you Read More

Do you want to know 5 tips for finding value for your clients or prospects? This will help you look at helping clients and it will also help you grow your sales. Read More

Why is it that some employees blindly follow the most meager parameters for providing customer service, while others go the extra mile with seemingly no skin off their noses? Lehigh Valley opinion and news blogger Shakur Pfist recounts one interesting customer service story amid minor ranting and raving, illustrating what it takes to provide exceptional customer service in small business.. Read More

Here is way to show your clients what they would need to sell to achieve your savings http://bit.ly/9VBvCL #selling Read More

It takes a lot to coordinate and organize a massive 5-hour event, especially when you're marketing the event for charity in a small rural town. This feel good marketing story helped raise $100,000 for cancer in one day because of three key reasons Read More

Sometimes salespeople have a tendency to walk deals in. They try to move from stage to stage without obtaining the commitments that are necessary to win the deal Read More

How do you convert your investment in social media into an economic return for your company? Put differently, now that you have a community of interested parties talking about your brand or product, how do you turn that into new revenue?
Many companies use rewards for customer referrals. Those same companies have often wondered whether these initiatives generate incremental sales, or simply pull ahead business they would have gotten anyway.
A new research study provides several important answers. Come get the top-lines from the abstract and an offer to receive the findings. You will be surprised at what you learn.
Come visit http://ideationz.wordpress.com for the latest in thought leadership. It's all about driving change, and, as always, it is always 100% ad free content.
Thanks a ton,
Rick S. Pulit Read More

You may be laughing to yourself about the statement we have made. How stupid it is to change the world one customer at a time. How long does it take to change the world one customer at a time? Unfortunately, I don't know the answer to that question myself. But one thing I do know, it works Read More

The recession withstanding, government-backed small business loans account for billions of dollars in lending. Yet many myths and misconceptions exist as to what government-backed business financing is and what it isn’t.

This post explains away some of the myths about government loan and grants for small businesses and also helps build a picture of the available financing for which you might be eligibl Read More

Have you ever thought about showing a client how your service can increase their enterprise value? Here is a way to help you increase your sales by doing just that Read More