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As economists and politicians keep worrying about the economy, small business owners keep doing what they have always done, leading and building their businesses in unique ways to meet the changing market and the needs of their clients and customers Read More

Take the opportunity and ask me a question by filling out the form in the right column (under the section "Recent Comments"), or by or by clicking the link to Formspring.me. For information on Formspring, listen to Amber MacArthur's and Sarah Lane's interview with Ade Olonoh, CEO and founder of Formspring.me.

Maybe you have a question on my new site, EGO Sole Trader, or want to know some similar curio stuff that I described in my post, SEVEN THINGS ABOUT ME. Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More

Beer ads suck! Dumb marketing attracts dumb customers. How smart do you have to be to buy your product or service? Make sure your marketing is complimenting your customer's intelligence and not insulting it. Engage them, not enrage them Read More

This is about the Taste of Technology series, created and hosted by Ramon Ray of Smallbiztechnology. This is one of the first sessions, with cloud computing as the subject. Speakers from dropio, Microsoft, and Google answered audience questions on cloud computing, security and browser compatibility Read More

Your business is booming, but you’re having trouble converting first-time customers into repeat clients. You need a marketing strategy that’s persuasive but not pushy; what your company needs is a successful email marketing plan Read More

Do you know what the biggest secret to webpreneurship success is? Fail fast. What is fail fast, why should you fail fast and how to fail fast? Read on Read More

Isaac Asimov: Science-Fiction writing master? Magic? What do they have to do with your business?

Plenty! It's about getting published in the world of business, establishing a reputation and attracting clients and customers!

Check out the article.. Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

Your Ad Here: De-mystifying the Business of Media & Advertising provides a high-level overview of basic advertising concepts and how to implement them in a media plan. The chapters are laid out in an order that follows the process of a media buy, making it a quick read with easily digestible tips, tricks, and examples as the reader follows the case study of retailer Crazy Boy Jeans, who is making a buy to promote an upcoming denim sale Read More